Influencers are content creators who have established a significant online presence and built a dedicated following across various social media platforms. They create content—ranging from blogs and videos to posts and stories—that resonates with their audience and reflects their personal brand or expertise. Influencers are often seen as trusted voices in specific niches such as fashion, beauty, health, technology, or travel. By leveraging their influence and authenticity, influencers can shape trends, promote products or services, and create strong brand collaborations. Their impact on consumer behavior is driven by their ability to connect with followers on a personal level, often leading to higher engagement rates and, in turn, helping brands reach new potential customers.